Content Writer Intern

COMPANY OVERVIEW

BrighterMonday is East Africa’s #1 job website Founded in Kenya in 2006 and operating in all East African markets, BrighterMonday is committed to the goal of maximizing the opportunities for East Africa’s job seekers and employers. BrighterMonday forms part of the investment portfolio of Ringier One Africa Media.

PURPOSE OF THE ROLE

Analyze data of in-place procedures to find ways to improve operations, evaluate operations procedures and processes, Identify deficiencies and areas for improvement and redesign, apply statistical analysis, simulations, and predictive modelling to analyze current procedures.

KEY RESPONSIBILITIES

Organizational:

  • Lead content for BRK Blog & Social Media Platforms
  • Communicate with colleagues and share insights on Slack
  • Coordinate on-time delivery of content & social media marketing tasks via Trello
  • Ensure ongoing training and development of team
  • Join weekly strategic calls with ROAM Content & Social Manager
  • Join weekly ongoing calls with BRK CEO
  • Join weekly senior marketing meetings
  • Coordinate with the design team on visual assets for content & social media
  • Liaise with Campaign Managers to align on campaigns needs
  • Liaise with ops & sales teams to monetise content & social media activities

Reporting:

  • Own Community Master and editorial calendar
  • Analyse and report on the impact of content & social media marketing on
  • KPIs creating clear action items from insights
  • Report on top-performing content categories, formats, social media posts and creating clear action items from insights
  • Quarterly performance reviews and set development plans
  • Functional:
  • Full ownership for content & social marketing strategy and execution
  • Document proven tactics in community marketing playbook and ensure adherence to content & social media marketing framework
  • Ensure documentation of all content & social media marketing tests in channel briefs and communicate learnings
  • Work with Campaigns Managers on content & social media strategy to support and report on campaigns
  • Keep track of content & social media marketing best practices and communicate key insights to the team
  • Execute all content & social media marketing tasks.
  • Create and lead execution of republishing strategy for BuyRentKenya blog.
  • QA all blog & social media posts for quality (spelling, imagery, and other components)
  • Generation of weekly engagement posts, brand storytelling posts for BuyRentKenya social media pages
  • Management and moderation of all social media activities on BuyRentKenya Social Media pages
  • Weekly scheduling of social media posts via sprout social
  • Research and write viral, SEO evergreen and media focused articles
  • Write sponsored articles for media outreach
  • Identify new content & social opportunities based on keyword, competitor insights, and other assessments
  • Monitor and evaluate content & social media initiatives from competitor brands

COMPETENCIES (SKILLS/ABILITIES & BEHAVIOUR)

  • Bachelor’s degree in a related field.
  • Able to analyze large, complex data sets using a variety of software and tools
  • Comfortable with database administration skills and resources
  • Able to multitask, prioritize, and manage time efficiently
  • Goal-oriented, organized team player
  • Encouraging to team and staff; able to mentor and lead
  • Able to analyze data and statistics and translate results into better solutions
  • Excellent verbal and written communication skills
  • Pays strict attention to detail
  • Ability to meet deadlines
  • Good interpersonal and presentation skills for interaction with all levels of management

MINIMUM ELIGIBILITY REQUIREMENTS

  • Mastercard Foundation Scholar Award letter or letter of attestation from your Mastercard Foundation Program Manager at the institution that awarded you the Scholarship. Secondary Scholars who studied in non-Scholars Program partner universities can apply with the award letter they received from their Secondary Education NGO (Equity, CAMFED, BRAC and FAWE)
  • Copy of ID / Passport proving your citizenship or eligibility to work in the country
  • Copy of Highest Education Certificate/Qualification

DURATION & ADDITIONAL INFORMATION

  • 6xMonths Internship Program ONLY, the host organization reserve the right to extend the internship or convert it to a job based on performance and identified need. No full-time jobs are guaranteed
  • All applicants are strongly advised to take note of the minimum eligibility, if all of the requirements are not met, your application will not be processed

We will ensure that no job applicant receives less favourable treatment because of their gender, marital or civil partnership status, sexual orientation, colour, race, ethnic origin, religion, disability or age; nor be disadvantaged by any other conditions or requirements which are irrelevant.

More Information

Only candidates can apply for this job.